What is server-side tagging and what are its benefits?
Server-side tagging complements existing tracking and offers benefits for conversion measurement and data privacy
Documentation
Set up a custom domain for server-side tagging (sGTM)
DNS configuration for server-side tagging using a custom subdomain to ensure reliable first-party tracking.
The Optimal Domain Strategy for Server-Side Tagging & First-Party Data
Serverseitiges Tagging mit Heytag kann entweder über die Standard-Domain oder über eine eigene Subdomain erfolgen. Der Artikel zeigt die Unterschiede, Einsatzszenarien und Voraussetzungen beider Varianten und hilft bei der Auswahl der passenden Domain-Strategie.
Custom GTM Script Loader
The heytag GTM Script Loader replaces the direct inclusion of gtm.js with an obfuscated loader script.
GEO header in Heytag: Region specific behavior for sGTM
Heytag supports region-specific behavior, as recommended by Google for server-side implementations.