The most valuable conversions—such as qualified leads in the CRM, deferred prepayments, or recurring subscriptions—often take place outside the website. Integrating server signals from third-party systems via webhooks with the tagging server makes it possible to provide the bidding algorithms with complete first-party data.
Server-side tagging complements existing tracking and offers benefits for conversion measurement and data privacy
DNS configuration for server-side tagging using a custom subdomain to ensure reliable first-party tracking.
Serverseitiges Tagging mit Heytag kann entweder über die Standard-Domain oder über eine eigene Subdomain erfolgen. Der Artikel zeigt die Unterschiede, Einsatzszenarien und Voraussetzungen beider Varianten und hilft bei der Auswahl der passenden Domain-Strategie.
The heytag GTM Script Loader replaces the direct inclusion of gtm.js with an obfuscated loader script.
Heytag supports region-specific behavior, as recommended by Google for server-side implementations.