GTM Templates

Templates for Google Tag Manager (Web & Server) to standardize tracking data and enable efficient data transfer to marketing platforms.

Variable TemplateWeb Container

Heytag EEA/EFTA Country Converter (Web)

Universal converter for EEA and EFTA countries. Converts country names to ISO 3166-1 (Alpha-2/3, Numeric) or E.164 telephone country codes. Includes support for Switzerland and automatic umlaut normalization.

Variable TemplateWeb Container

Heytag PII Flow (Web)

Heytag PII Flow is a GTM variable template that converts user inputs into valid identifiers for top-notch tracking. It ensures that data is properly formatted and hashed directly in the browser.